Eugene Shatsman
Co-Creator, Eyecare B.O.S.S. — Managing Partner, National Strategic Group
Strategist, keynote speaker, and operator focused on what actually moves the needle inside independent eyecare practices.
The story behind the work
Eugene Shatsman is the Managing Partner of National Strategic Group and a sought-after keynote speaker for several industry-leading forums. He's well known for using cutting-edge strategies and research to drive meaningful results for the practices he works with.
Through National Strategic, Eugene leverages the collective intelligence of 150+ subject matter experts across consumer behavior, market demand, search engine optimization, websites, social, email marketing, patient reactivation, reputation management, market testing, and broader business growth strategy.
On The Power Hour podcast and through the ECP Accelerator training program, Eugene shares the data, frameworks, and case studies behind the strategies he uses with practices every day — turning marketing speak into clear, measurable systems any owner can install.
"Most practices have a system problem, not a strategy problem." — Eugene Shatsman
Areas of expertise
- Consumer behavior & buying decisions
- Market demand & growth strategy
- Search, website, and social
- Patient reactivation & recall
- Reputation management
- Market testing & profitability
Highlights
- Keynote Speaker — Featured at AOA, Eyecare Innovation Summit, Optiport, and PERC Elevate.
- Podcast Host — Hosts The Power Hour, a data-driven show on practice growth and industry trends.
- Educator — Created the ECP Accelerator program for practice owners and their teams.